all customer buying decisions are a multiple attribute trade offs. Any product/service can be describes in terms of 100s of attributes. Only a few attributes a matter to each customer (market segment of one) and these are usually different - the other 99 or so are just taken for granted they are fit for purpose. Attribute values (perceived utility values) can be "best in world"; "best in class" or, just "FGE"! Not all the attributes of a product/service need to be "best in world" as this increases the costs. However, all the attributes whether specified or not can kill the product/service. Eg, the battery fails the car fails. Unless a customer is a "nerd" it is unlikely they will specify the battery. Hence, there are multiple "fitness landscapes" one for each customer?
all customer buying decisions are a multiple attribute trade offs. Any product/service can be describes in terms of 100s of attributes. Only a few attributes a matter to each customer (market segment of one) and these are usually different - the other 99 or so are just taken for granted they are fit for purpose. Attribute values (perceived utility values) can be "best in world"; "best in class" or, just "FGE"! Not all the attributes of a product/service need to be "best in world" as this increases the costs. However, all the attributes whether specified or not can kill the product/service. Eg, the battery fails the car fails. Unless a customer is a "nerd" it is unlikely they will specify the battery. Hence, there are multiple "fitness landscapes" one for each customer?